Putting the appropriate web design strategy into your ecommerce site will help you construct a website that sells items more effectively, whether you’re a high street business taking timid first steps toward selling online or you’re aiming to launch an online-only store.
Site Builders Should Be Avoided
GoDaddy, Wix, Squarespace, and other ‘DIY’ site builders can all help small businesses develop a simple, albeit limited, website. Using one of them, on the other hand, is equivalent to constructing a store with concrete shelves that cannot be changed.
What we mean is that you’re already restricting your future potential. While you may only have a few goods to sell at the start, you’ll need to modify your website as your business grows. These surrey web design sites can only do so much, forcing you to either invest in a custom website or learn to code yourself.
As a result, we recommend investing time in learning how to use a tool like WordPress or WooCommerce, which provide page builder-style tools but also allow you to freely edit code and are industry-standard, making them far easier for future developers to pick up and grow without having to start from scratch.
Take Control of Your Navigation
As your business grows and you add additional product lines, your ecommerce website might become large. Unfortunately, this makes things more difficult for your customer, since they will have a difficult time finding what they want.
To make things easier, use the site navigation. Take a look at how well-known ecommerce websites organize their pages. Splitting products by gender, for example, is typically left to ‘filter’ tabs, but properly categorizing them makes life easier for a user, making them more inclined to buy.
Products of comparable sorts should be grouped together in clearly labeled categories, which you can then list products in and even break into sub-categories as needed.
Product filters such as sizing and color are useful, but they will never be able to compete with clear categorization.
Consider User Experience (UX) when designing a website: where would you expect to locate X product if you needed it? After that, construct the site around that logical flow.
Search this website
Site search is underutilized, yet it is an extremely beneficial feature for users who are short on time and want to make a purchase. They already know what product they want and will utilize your site’s search function to locate it. If your product’s keywords don’t match what a consumer could type, you’ll lose the sale. Your site search must also return results promptly, otherwise the customer will leave and go to a competitor.
Making Purchasing Easier
After a buyer has explored your site, you must make the purchasing procedure as simple as possible. Much of this is down to design — consider the size of the ‘add to basket’ button on your favorite websites. Is it simple to go to the cash register?
Consider yourself a customer with a limited attention span. They may not convert if they lose sight of their basket, so keep it visible. They will not use the add to basket button if it is difficult to discover. They’ll abandon the sale if you make the crucial checkout/buy-now process cumbersome.
Remember: you don’t require a one-click buying process, which can turn off customers and lead to erroneous orders.
Price your products in a way that is both visible and honest
The price of a product should always be visible — it should never be hidden or buried behind several options or variations. It’s also worth considering bundling free delivery with every purchase and making it clear to the client that you provide free shipping. The unexpected delivery expense is the leading cause of basket abandonment.
Make use of a grid layout
Grid layouts have become the industry standard for ecommerce websites, and for good reason: they make browsing products simple and visible. Grid layouts have grown so common that attempting to utilize a different method would be paradoxical, as shoppers have been accustomed to this sort of product arrangement.
Engage the services of a professional user experience designer.
To ensure that your ecommerce website is a success, you should seriously consider employing a UX-savvy ecommerce web designer. By doing so, you’ll be establishing the best possible ‘bones’ for your website, allowing it to be expanded, enhanced, and altered as your business grows while also providing maximum impact and a fantastic client experience from the start.