15 Instagram Marketing Tricks

With over 1.4 billion users, increasing your following can be difficult, and being noticed on the network can feel unattainable at times.

You may quickly increase cheap instagram views by following Instagram best practices and employing specialist tools.

Over 30 techniques, tactics, and hacks are included in this article to help you learn how to obtain more real Instagram followers.

1. Make additional content available.

Instagram is no exception to the rule that social media is a numbers game. The more content you produce, the more likely you are to generate traction, which is why posting routinely and consistently is so vital.

You can schedule your content ahead of time using an Instagram scheduling tool like Pallyy to stay on top of your Instagram posting and guarantee you still have a life and don’t spend all of your time producing content.

Rather than being tethered to your phone all the time, you can easily schedule content in batches to be published automatically at the dates and hours you specify.

You may post as many feed posts as you want each week while still having time to share Story articles and develop content for Reels if you schedule your content this way.

2. Host an Instagram contest

Instagram giveaways are an excellent method to encourage people to like, share, and follow your account. When it comes to giveaways, the key is to make sure your followers understand what they need to do in order to be entered. Here are some types of giveaways you can utilize if you’re looking to gain new followers:

  • Like-and-share giveaways — To be entered, your followers must like and share your post.
  • Tag-a-friend giveaways — To enter, followers must tag a buddy.
  • Follow-to-win contests — Users who follow your account are automatically included into the contest.

You can also hold content-based contests, such as caption contests and photo contests, to generate user content that you can repurpose and distribute.

Once you’ve decided on a pricing and developed the content for your giveaway, make sure to spread the word as widely as possible.

Choose an appropriate hashtag for your contest to reach new Instagram users, and distribute it across all of your social media networks. Using a program like SweepWidget, you can even add a giveaway widget on your blog or website to promote more entries.

If you want to learn more about how to operate Instagram giveaways, see our whole guide or our post on IG giveaway ideas.

3. Figure out what material is most effective and upload more of it.

It doesn’t have to be a guessing game when deciding what kind of material to publish. You may use strong analytics data to learn what your Instagram followers and other users enjoy seeing.

You can get basic profile insights immediately from the app if you have an Instagram business account, but if you want to learn more about what types of material work best, you should use an Instagram analytics service like Pallyy or Agorapulse.

These tools can help you acquire insights into your ongoing content strategy by allowing you to test everything from what types of articles work best to which captions your followers respond to the most.

4. Make your bio and profile more appealing.

When someone visits your profile for the first time, the first thing they’ll see is your Instagram bio. What you write in your bio, and how appealing it is, might make the difference between them clicking the “follow” button or not, which is why it’s critical to get it right.

You should use the limited space in your bio to tell users who you are and what your brand is all about. You may also add brand-relevant emojis to your bio to make it more aesthetically appealing.

Although there is room for a link in the bio section, you should aim to keep it as tidy as possible so that users are comfortable clicking it and aren’t distracted by long, complicated URLs. You can achieve this by shortening and optimizing URLs with a link in bio tool.

5. Play around with different posting times.

When it comes to publishing on Instagram, timing is everything. However, determining the best moment to post might be difficult.

There are a plethora of internet “studies” that claim to have the answer to when is the greatest time to publish, but the truth is that the optimal time is different for everyone. It all depends on the location of your followers and when they are most active.

However, you may figure out the best posting times for your account by trying and evaluating your own Instagram data. You may track post performance and do tests using tools like Pallyy to determine the ideal time to post feed posts, Stories, and other content.

If you have a following on another social media network, such as Facebook or Twitter, don’t be hesitant to advertise your Instagram to them. It’s well worth sharing links to your Instagram account on a regular basis, regardless of how modest your following is.

Consider motivating your followers to check out your Instagram profile when sharing it with them. This can be accomplished by disseminating exclusive promo codes and hosting Instagram-specific giveaways.

7. Use well-known hashtags in your posts.

If you want to make it easy for new users to find your profile, you’ll need hashtags. Using popular and relevant hashtags can help you be featured on Explore and increase the likelihood that your material will be seen by IG users in your target demographic.

However, with so many hashtags to pick from, deciding which ones are best for marketing your posts can be difficult.

Fortunately, there are tools that can assist you in planning your hashtag strategy. HashTagsForLikes is a tool that can help you find hashtags that are trendy and relevant to your area. You can also use it to see what hashtags your competitors are using, which can help you develop a better strategy.

8. Check to see if your Instagram grid is up to par.

When a new potential follower visits your profile, the first thing they’ll probably do is scroll down to see your post grid. As a result, it’s critical that your grid is well-organized, appealing to the eye, and representative of your brand.

Many Instagrammers spend a significant amount of time arranging their grid to ensure that all of their photographs have the same color schemes and phototypes. Here are a few examples of what we’re talking about:

The creators shown above have gone above and beyond to make their grids uniform and appealing to users, and this is something that any creative should strive for when trying to build a following.

If your content is more diversified, though, it may be difficult to maintain your grid looking great all of the time.

Try to avoid placing any unedited posts in a prominent location on your grid as a general rule of thumb, and strive for consistency, and you should be fine.

9. Use captions to their full potential.

Although the visual features of a post take precedence on Instagram, written captions play a significant role in determining the success of your posts.

You may encourage people to engage more with your post by making your captions long and fascinating, which will result in your post reaching more users. You may use your caption in a variety of ways to enhance engagement, including:

  • Questioning your followers — asking them questions motivates them to leave a remark.
  • Encourage them to tag a friend — Encouraging people to tag a friend will boost engagement and get your post shared with more people.
  • Use emojis — Emojis can help your captions stand out and be more intriguing.
  • Because Instagram captions may be as long as 2200 characters, it’s worth experimenting with different lengths to determine what works best for you.

10. Make use of Instagram’s geotagging features.

A location tag should always be included in any post regarding a specific area. This will make your post more visible to Instagram users who are looking for content in that category.

You can use a location tag in almost any post, whether you’re sharing the location of a popular hiking site, listing the addresses of your favorite stores, or informing IG users about upcoming events.

Tagging your location might help you reach people who might not otherwise notice your work, potentially resulting in new followers.

Also, if you own a business and want to target Instagram users in your area, be sure to tag the location of your business in every post so that people know where to find the items or services you’re promoting.

11. Participate in conversations that are currently trending.

Do you want to stand out on Instagram? Then don’t be scared to speak up when new topics come up. Get engaged and share your ideas with the IG community, whether it’s a political event or a hot new fashion phenomenon.

Your account may be highlighted on the Explore page if you share comments, posts, or Stories about popular subjects, and if your contributions to the conversations are interesting, your content may even be shared by high-profile influencers.

When uploading content about trends, make sure to include the hashtags linked with the topic so that your post may be found easily.

Pinned comments are a little-known but incredibly beneficial tool that can help you get more people to participate with your posts. You can pin up to three comments per post to keep them at the top of the comment feed.

Pinning comments from followers that spark discussion or debate is a good idea. When new users see the post, they’ll see the discussion on the pinned comment thread right away, and they’ll be more likely to participate.

Increased engagement allows posts to be seen by more people on the platform, which can lead to additional followers.

You can also utilize pinned comments to extend the caption of your post by pinning your own comments. If you find that long captions are more engaging to your followers than short captions, then using the pin feature in this way could help you increase engagement on your posts.

13. Keep an eye on other accounts in your field.

It’s critical to be an active user on Instagram and communicate with other producers and Instagram users if you want to expand your following. You can’t just sit back and hope that people stumble upon your profile. You should join specialist communities and make connections with people who will be interested in your material.

One method to achieve this is to follow other accounts in your niche. Following other successful creators in your niche is a terrific way to connect with followers who are interested in the type of material you generate, and it can even lead to potential collaborations with influencers.

Try following five successful creators in your niche to begin started with this method. Make sure to leave comments on their posts, communicate with other followers, and share your material with others. You’ll have engaged followers on your own account before you know it.

14. Work with other Instagram influencers.

Collaborations on Instagram are a terrific way to reach out to new people and earn followers. You’ll need to connect with other influencers in your niche to get started with an Instagram partnership. Before approaching them about working, start speaking and building a relationship with them.

Once you’ve established a good working relationship, propose a collaboration and share some ideas for the type of material you’d want to develop together.

If you and the other influencer have similar numbers of followers, an Instagram collaboration can boost both of your numbers, and your current followers are likely to enjoy it.

Story takeovers and hilarious reels are two of the most popular sorts of Instagram collaborations, but you may do whatever you want as long as you both tag each other in the photos.

15. Think about going live.

Instagram, like many other social media networks, now includes a feature that allows you to stream live videos. Going Live can be a good method to engage with your followers fast and easily, as well as potentially reach new individuals.

Simply go to the create tab and pick live to go live. You may give your video a title and even schedule it ahead of time so that your viewers know when to expect it. If you wish your followers to contribute to your stream, you may also include fundraising capabilities.

Because going live might be nerve-wracking at times, it’s a good idea to prepare some content ahead of time, such as games or quizzes. You can also do a live Q&A session so that both existing and new followers can learn more about you.